為應對兩萬空分市場的激烈競爭,西門子對GC100壓縮機進行了升級改造。升級版GC100壓縮機的流量提高13.4%,效率提高2.09%,不僅滿足了市場需求,還在價格優(yōu)勢與高效率兩方面實現(xiàn)了高度優(yōu)化。
“這個新產(chǎn)品將幫我們進一步打開市場!”
在西門子大廈的一間會議室里,張陳慧和王慧秀正站在貼滿各種圖表和幻燈片的墻邊與同伴熱烈地討論著。
張陳慧和王慧秀是西門子中國研究院發(fā)電與天然氣集團德萊賽蘭業(yè)務部門壓縮機研發(fā)小組的**工程師與產(chǎn)品線經(jīng)理。圍在她們身邊的有研發(fā)工程師、工程部技術人員、采購、銷售、業(yè)務拓展和市場經(jīng)理,每個人眼中都閃爍著熱切的光芒。
點亮他們眼中光芒的正是這個團隊剛剛共同研發(fā)完成的一款全新壓縮機——升級版GC100。西門子GC100壓縮機作為空氣分離(空分)設備的**,可對空氣進行壓縮,并與其它后續(xù)工藝流程相配套,較終從空氣中分離出氧氣、氮氣及稀有氣體等。這些氣體將被廣泛應用于生產(chǎn)和生活的方方面面,如鋼鐵冶煉、石油化工、醫(yī)療制藥、精密儀器等。
升級版GC100正是張陳慧和同事們?yōu)閮扇f空分(每小時壓縮氧氣量為20000標準立方米)市場量身打造的新產(chǎn)品。
從2015年8月立項,到2017年3月15日正式銷售,這款產(chǎn)品經(jīng)歷了500多個日夜的精心打磨。“升級版GC100是一款經(jīng)過千錘百煉的產(chǎn)品?!睆堦惢蹮o不自豪地說,“也正因如此,無論是它的效率、質(zhì)量、靈活性,還是價格,都非常有競爭力?!?/p>
源于蛋糕的創(chuàng)新思考
升級版GC100的誕生源于一個與蛋糕相關的問題。
“多年來,兩萬空分市場這塊‘蛋糕’一直擺在我們面前,但就是很難啃下來?!蔽鏖T子發(fā)電與天然氣集團德萊賽蘭業(yè)務部門銷售經(jīng)理周俊文說道。
作為齒輪壓縮機的*,西門子的產(chǎn)品以**技術和可靠的性能**業(yè)內(nèi),但同時也面臨著愈發(fā)激烈的市場競爭。針對兩萬空分市場,西門子有多款壓縮機產(chǎn)品可以選擇,其中以GC100和GC165兩款標準化產(chǎn)品為主。然而,經(jīng)過深入市場調(diào)研,周俊文和同事們發(fā)現(xiàn)這兩款產(chǎn)品在價格和效率的平衡方面都很難**契合市場需求。
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